Welcome to the Victorian branch of ATAP
Accreditation is a vital tourism industry asset, designed to establish and continually improve quality industry operating standards for tourism properties, across all tourism sectors.
The Australian Tourism Accreditation Program (ATAP) is a national online program that gives tourism operators across Australia the ability to apply for 'Australian Tourism Accreditation'.
A business that is successful in their application for accreditation can promotes their accreditation achievement by displaying both the 'tick' logo and the TQUAL mark. These logos represent to both consumers and the industry that the business is committed to professionalism both in business operations and delivery of service.
Interested in Tourism News?
The Victorian Tourism Awards are held annually to recognise the achievements and contributions of Victorian Tourism businesses. Visit the Victorian Tourism Awards website.
The QANTAS Australian Tourism Awards recognise the achievements and contributions of Australian Tourism businesses. Visit the QANTAS Australian Tourism Awards.
Level 2, 10 Queen Street
Phone. (03) 9620 4199
Fax. (03) 9614 6644
Australian tourism symbol of quality
TQUAL is the new national symbol of quality that identifies the best tourism operators in the country.
TQUAL provides a single, overarching framework for the country's many existing accreditation and ratings programs for which the Australian Tourism Accreditation Program (ATAP) was the first accreditation program to be approved under. ATAP already demonstrated the high standards set in this framework and therefore had no additional requirements for our businesses to meet. By maintaining a businesses ATAP status they will get access to co-brand the TQUAL mark with the already well established ATAP brand.
The TQUAL mark was developed to give consumers a reliable symbol of quality for Australian tourism products and services. With $5.5 million in funding over four years, which includes marketing initiatives managed by Tourism Australia, the TQUAL mark will provide a nationwide tick of quality that consumers can recognise and trust.