Victorian Tourism Destinations

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Around the Traps with ATAP

VTIC, MCB & DML Industry Christmas Party 2014

The  Victoria Tourism Industry Council, Melbourne Convention Bureau and Destination Melbourne are joining forces again for the Industry Christmas Party in 2014.

Wednesday, 26 November 2014 – 6:00pm at Ms Collins, 425 Collins St, Melbourne

Ms Collins is one of Melbourne’s hottest new venues and will be the backdrop for this year’s Victorian Tourism Industry Christmas Party.

The end of year celebration is the perfect place to network and reflect on the year that was 2014.

Replicating Melbourne’s chic and cultural design, Ms Collins is an intersection of food, music and art, and showcases four of Melbourne’s most celebrated chefs, Jaques Reymond (Huxtable), Paul Wilson (Icebergs), and Riccardo Momenso (Valentino).

Numbers are limited, so get in quick to secure your ticket, and join your industry colleagues for a night of fun, networking and entertainment.

RSVP: Wednesday 19 November 2014

VTIC or MCB Members: $72 (inc GST)

Non Members: $110 (inc GST)

Dress: Smart Casual

Address: 425 Collins Street, Melbourne

For more information visit the VTIC website


Note From Tourism Victoria RE: listings

Please see below a note from Tourism Victoria regarding listings on

Dear Operator,

Tourism Victoria would like to notify you about an email and invoice that is currently circulating in Victoria.

It has come to our attention that some Victorian tourism operators are receiving an email from, together with an invoice asking for payment of a 12 month listing on a Vic Tourism site. and Vic Tourism are not related in any way to Tourism Victoria.

The email from Vic Tourism is not from Tourism Victoria nor does Tourism Victoria ever send Tax Invoices for listings by email. Tourism operators pay for listings directly through our website

Tourism Victoria recommends business owners should not pay any invoice that they are not sure about, or any invoice where they have not received a product or service.

If you require any further information please contact the visitvictoria Support Desk.

Kind regards, Support Desk
P: 1300 306 366 | E: 


Australian Camp Association Open Day and Social Media Training

The Australian Camps Association (ACA) are having an Open Day at Camp Munyung where they want to share experiences, knowledge and ideas between Camp and Adventure Activity Providers.

The Open Day will be held on 18th December from 9.30am-3.30pm at YMCA Camp Manyung.

The ACA have also arranged for Chatterbox Marketing to conduct a 3hr social media workshop in the morning.

For more information please follow this link.


Congratulations to Habitat HQ

In other awards news, ATAP would like to congratulate Habitat HQ who was awarded ’2014 Business of the Year‘ at the CitiPower Port Phillip Business Excellence Awards, held on 22nd October 2014.

In addition Habitat HQ was also awarded winner in the category of Environmental Leadership and was a finalist in the Tourism category.

The CitiPower Port Phillip Business Excellence Awards celebrate the innovative spirit, leadership and excellence of the 17,000 businesses across the City of Port Philip.

Habitat HQ is a 4.5 star backpacker hostel and budget traveller accommodation property located in beachside St Kilda. The modern and sustainable facilities, warm friendly staff and the grassroots culture create a relaxed environment making all guests feel right at home.


2014 RACV Victorian Tourism Awards

ATAP would like to congratulate all the winners and finalists at the RACV Victorian Tourism Awards Gala held on Monday 27 October at the Melbourne Convention and Exhibition Centre.

We would especially like to congratulate all of our accredited winners, finalists and those who took the commitment and time to make a submission into the awards on on their success. It is great to see recognition to businesses for the outstanding contribution they make to our states tourism industry.

We would specifically like to acknowledge the following accredited businesses:

A full list of the winners and finalists can be found on the VTA website.



ATAP Victoria Newsletter – March 2014

In the March addition of the Around the Traps with ATAP:

TQUAL Marketing Update

Tourism Victoria – visitvictoria discount reminder

VTIC Event – ACCC Travel and Accommodation Industry Briefing and Tourism Awards Workshops

ACA Event – Child Protection Training


TQUAL Marketing Update

T-QUAL’s Q Factor campaign is the latest consumer marketing campaign, even though it is only in it’s third month the Q Factor campaign has already given some of our businesses within Victoria an opportunity to showcase the wonderful ATAP tourism product we have.

In February in particular the Australian Wine Tour Co featured in a famil opportunity with Escape Lounge in a “T-QUAL Tick Guide to a weekend in Melbourne” story and “One fine Melbourne Weekend” which also included Eureka Skydeck and Melbourne by Bike.

Click here to read the article.

12 Apostles Helicopters was also included in the Top 5 Scenic Flights article – click here to view.

Tourism Victoria – Get a $150 discount off listings! 

ATAP accredited businesses receive a big $150 discount off the Standard Listing fee for a listing. ATAP businesses only pay $100 per year. is Tourism Victoria’s official consumer website. This website receives over 8.5 million visitors a year and is the call to action for all of Tourism Victoria’s marketing activities.

Business listings on are an essential marketing tool to boost online exposure and Search Engine Optimisation (SEO) for your business.

Enter your details once and your listing will appear on approximately 50 other websites including and via the Australian Tourism Data Warehouse (ATDW).

Go to to create your listing.

VTIC – Consumer Law and how it applies to tourism

VTIC are hosting Dr Michael Schaper, Deputy Chairman of the Australian Competition and Consumer Commission, will discuss the Australian Consumer Law and how it applies to the accommodation and travel sector. He’ll also explain recently-published guidelines on these – and many other – issues relating to our consumer and competition laws.

This information will help you addresses common issues, including:
  • Online bookings
  • Holiday deals and group buying
  • Online reviews – both negative and ‘false positive’
  • Telemarketing sales
  • Representations and expectations of holiday accommodation
  • Component pricing
  • Contracts and receipts
  • Cancellations

VTIC are also running Tourism Award Workshops in Trarlagon and Melbourne on the 20th and 21st March respectively, please click here for more information on the workshops.

ACA – Child Protection Training

The Australian Camps Association, in conjunction with ChildWise are conducting workshops – “This workshop provides participants with vital knowledge and skills to build a child safe organisation and environment through the development and implementation of child protection policies, codes of conduct, child safe recruitment and selection practices, and managing complaints and concerns of abuse. This workshop contributes to any organisations aims to meet their duty of care obligations to provide a child safe environment.”

The workshop details are listed below:

Date: Tuesday April 22nd

Venue: UCA Head office 130 Lt Collins St Melbourne

Time: 9.30am till 4.30pm

Cost: $100 (+ GST) for ACA Members & $150 (+GST) for Non-Members

For further information click here.



ATAP January 2014

Profile: Shizuka Ryokan japanese country spa & wellness retreat

Shizuka Ryokan is situated in the picturesque region of Daylesford & Macedon Ranges. A region bursting with incredible spa and wellness experiences, it would be easy for a business to rely on the region’s reputation to generate business. Peter and Margaret McConvill however prefer to place a high degree of importance on quality hospitality, a strong service culture and uniqueness to attract consumers.

Shizuka Ryokan is one of the very few authentic style inn’s located in Australia, nationally and internationally well-known due to their inclusion in various media formats including TV Tokyo’s “World Business Satellite, Australian “Marie Clare Magazine” and various major travel lifestyle magazines within Australia.

It has been an exciting few months for Peter and Margaret, in November 2013 Shizuka Ryokan were awarded the winners in the Health and Wellbeing Tourism category at the Victorian Tourism Awards and were runners up in the Hosted Accommodation category. Peter values the award and believes it provides credible recognition for not only their high quality product offering but is a reward for their staff’s hard work and dedication.

Shizuka Ryokan have been an Australian Tourism Accreditation Program(ATAP) participant since February 2005 and attests the program in providing guidance in assisting business performance, reviewing areas that require extra attention, efficiency and continuous improvement.

ATAP love to see the business actively participating in their region and understanding how they can have an impact on potential visitation. Shizuka Ryokan is a business that is always looking to improve and are utilising the ATAP program the way it was meant to be.

For businesses considering entering the awards for the first time, Peter and Margaret have the following advice for their tourism colleagues:

Use the (awards) process to look very broadly at your business in a wider view than simply the day-to-day functions that usually take all our attention. You will indeed improve your business simply by engaging actively in the award process, regardless of the final outcome at the end-of-year ceremony.”

More information on Shizuka Ryokan Japanese Country Spa & Wellness can be found on their website:

Grampians Region Update

As we all know the Grampians Regions was affected by bushfire this summer season. Operators and Visitors are reminded that Halls Gap and the Grampians National Park are open for business.

The township and the majority of the National Park were not affected by the recent fires and tourists are encouraged to support the local community.

Many sections of the park have now been reopened and there is plenty to see and do in the area.

For more information on activities and attractions drop in to the Halls Gap Visitor Information Centre, located at Brambuk – The National Park and Cultural Centre, between 9am and 5pm or call 1800 065 599

TQUAL Update

Tourism Australia will be launching their new TQUAL marketing campaign in the coming weeks. This campaign will be centred around the ‘Unique personalities’ of tourism. The Australian Wine Tour Company have been selected to be a part of this campaign. For more information click here.

Australian Tourism Awards

The Australian Tourism Awards are being held on Friday 7th February at Luna Park in Sydney. We have a large Victorian contingent with a number of the nominees being ATAP accredited. Everyone at ATAP Victoria wish the following businesses the very best of luck:

Peninsula Hot Springs – Best Tourist Attraction Category

Leisure Options – Specialised Tourism Services Category

Frankston Visitor Information Centre – Visitor Information Centre Category

Fowles Wine – Tourism Wineries, Distilleries and Boutique Breweries Category


Finally ATAP Victoria wish all operators and industry colleagues a very happy new year, we hope 2014 is gearing up to be an amazing year for all.



December Newsletter

TQUAL_logo-186x101T-QUAL Tick Micro Site relaunched on TripAdvisor

The T-QUAL Tick micro site re-launched on TripAdvisor this week, spearheading the 2014 consumer marketing campaign for T-QUAL Accreditation. The updated site showcases 6,200 T-QUAL endorsed products, with consumer reviews now included in their T-QUAL Tick of quality assurance. TripAdvisor was chosen as the T-QUAL Tick’s main advertising channel as it is both the most popular travel planning site with the target market of families, and the most successful digital channel from the 2013 campaign. The site will be supported by behavioural targeted advertising, search engine marketing and PR activities. Learn more about marketing T-QUAL Accreditation.

Victoria Regional Tourism Strategy 2013-2016

Victorian Minister for Tourism Louise Asher launched Victoria’s Regional Tourism Strategy 2013-2016 today at the Puffing Billy tourist attraction in Emerald. Minister Asher joined with Member for Gembrook, Brad Battin to launch the strategy, which aims to help stimulate tourism in regional Victoria. It will be implemented by Tourism Victoria in partnership with Regional Tourism Boards, local government, industry and other stakeholders through five overarching policy areas. Find out more.

Victorian Tourism Awards

ATAP would like to congratulate all tourism award winners, we will be profiling the some of the winners from last months tourism awards. Stay tuned…

Christmas Break

From all the staff at the Australian Tourism Accreditation Program Victoria we thank you all for your continued support of the program. 2013 has been a big year and 2014 is already gearing up to be much bigger. We hope you have a fantastic Christmas and New Year.

Annika is heading off on leave at the end of the week and I will be here until Christmas Eve. We will be back on deck on Monday 6th January 2014. If during that time you need assistance, please don’t hesitate to contact me on my mobile 0434 605 175 or email

Seasons Greetings,

ATAP Victoria



October/November Newsletter

CAE Course – Running a Bed and Breakfast

Hosted Accommodation Australia Ltd has been invited to conduct the ‘Running a Bed and Breakfast’ course at the Centre for Adult Education (CAE) in Melbourne. The course presenter, Liz Pryor, Executive Officer of HAA, has extensive experience in assisting aspiring bed and breakfast operators. HAA’s comprehensive Guide to Establishing and Managing an Accommodation Business in Australia will be provided as the course notes.

Topics covered will include an overview of the tourism industry; business and marketing plans; mandatory compliance issues and insurance; setting up and maintaining the business; hosting guests; tariff setting, cancellation policies and working within Australian Consumer Law; and marketing. The emphasis will be on achieving a quality tourism business.

The next course will be held on Saturday 16 November 2013. For registration and future course dates visit and search for ‘Bed and Breakfast’. For full information please contact Liz Pryor at

New Resources for Businesses looking to get China Ready

Tourism Research Australia (TRA), in consultation with Tourism Australia and ATEC, has developed a suite of online resources to help Australian tourism operators better engage with Asia. The tools come in response to a recent Tourism Research Australia report, which found Australian tourism businesses need more knowledge, resources and motivation to capitalize on the economic potential of the five key markets of China, India, Japan, Indonesia and South Korea. The research also highlighted other potential strategies, to be detailed in a TRA report due for release in November 2013. Growth from Asia is expected to account for more than half of the total growth in international arrivals to Australia between now and 2023.

Victoria to review Visitor Information Centre Guidelines

ATAP Victoria, in consultation with industry will be reviewing the Visitor Information Centre Guidelines to ensure that the guidelines reflect the requirements of industry and the visitors. A feedback form has been sent to all Visitor Information Centres, however if you are yet to receive it and would like to provide feedback on the current guidelines, please email Krystle – krystle.williams@atapvic,

Victorian Tourism Awards

General tickets for this years RACV Victorian Tourism Awards (VTA) Gala Ceremony being held at Melbourne Convention Exhibition Centre (MCEC) are now on sale.

Date:  Monday 11 November 2013
Venue:  Melbourne Convention Exhibiton Centre (MCEC) – Hilton Melbourne South Wharf end of the complex
Time:  6.00pm onwards
Dress Code:  Black Tie

ATAP Victoria wishes all entrants all the very best and we look forward to seeing everyone there.



Tourism and hospitality employers can still access free tailored workforce development advice through the Workforce Future Porgram. The Program is a new Workforce Development government program worth $11.8 million which is designed to be a business focused initiative to improve the capacity and capability of the tourism and hospitality workforce.

It has been recognised by Government that the Australian tourism and hospitality sector is made up of a significant number of small and medium sized businesses which result in a range of unique challenges and constraints making traditional workforce development and training seem difficult for employers. The Program enables tourism and hospitality employers to access specific information about workforce development requirements for their business.
Workforce development includes, but is not limited to, human resource management practices such as recruitment, retention, compensation, career and succession planning, performance management, culture, communications, skills development, training, staff motivation and wellbeing. Workforce development has the ability to address current and long term workforce planning aspects.

How does the program work?

The program is built around a national network of 100 industry Skills Advisors who will take an informed approach to workforce development within individual businesses.  The AHA nationally has 27 skills advisers, with 7 Skill Advisors allocated for Victoria. The program will target tourism and hospitality businesses in remote, regional, rural and major population centers and include the Tourism 2020 ‘hotspots’ which includes Mornington Peninsula and Phillip Island..

What do I get out of it as an employer?

Employers that engage in the Program will receive a free workforce diagnostic report.  The report will assist employers in identifying issues, and developing their workforce.  The report will also make reference to current government funded programs that best align to their workforce business needs.

How to apply?

For employers interested in applying for the Program please contact the AHA (Vic) to discuss your eligibility. Eligible business must complete an ‘Expression of Interest Form’ to register for the program – for a copy of the Expression of Interest Form please contact the AHA (Vic) or go to the Workforce Futures website at or online registration at:


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