CAE Course – Running a Bed and Breakfast
Hosted Accommodation Australia Ltd has been invited to conduct the ‘Running a Bed and Breakfast’ course at the Centre for Adult Education (CAE) in Melbourne. The course presenter, Liz Pryor, Executive Officer of HAA, has extensive experience in assisting aspiring bed and breakfast operators. HAA’s comprehensive Guide to Establishing and Managing an Accommodation Business in Australia will be provided as the course notes.
Topics covered will include an overview of the tourism industry; business and marketing plans; mandatory compliance issues and insurance; setting up and maintaining the business; hosting guests; tariff setting, cancellation policies and working within Australian Consumer Law; and marketing. The emphasis will be on achieving a quality tourism business.
The next course will be held on Saturday 16 November 2013. For registration and future course dates visit www.cae.edu.au and search for ‘Bed and Breakfast’. For full information please contact Liz Pryor at firstname.lastname@example.org.
New Resources for Businesses looking to get China Ready
Tourism Research Australia (TRA), in consultation with Tourism Australia and ATEC, has developed a suite of online resources to help Australian tourism operators better engage with Asia. The tools come in response to a recent Tourism Research Australia report, which found Australian tourism businesses need more knowledge, resources and motivation to capitalize on the economic potential of the five key markets of China, India, Japan, Indonesia and South Korea. The research also highlighted other potential strategies, to be detailed in a TRA report due for release in November 2013. Growth from Asia is expected to account for more than half of the total growth in international arrivals to Australia between now and 2023.
Victoria to review Visitor Information Centre Guidelines
ATAP Victoria, in consultation with industry will be reviewing the Visitor Information Centre Guidelines to ensure that the guidelines reflect the requirements of industry and the visitors. A feedback form has been sent to all Visitor Information Centres, however if you are yet to receive it and would like to provide feedback on the current guidelines, please email Krystle – krystle.williams@atapvic,net.au
Victorian Tourism Awards
General tickets for this years RACV Victorian Tourism Awards (VTA) Gala Ceremony being held at Melbourne Convention Exhibition Centre (MCEC) are now on sale.
Date: Monday 11 November 2013
Venue: Melbourne Convention Exhibiton Centre (MCEC) – Hilton Melbourne South Wharf end of the complex
Time: 6.00pm onwards
Dress Code: Black Tie
ATAP Victoria wishes all entrants all the very best and we look forward to seeing everyone there.
November 6, 2013 at 8:36 am | General | No comment
Tourism and hospitality employers can still access free tailored workforce development advice through the Workforce Future Porgram. The Program is a new Workforce Development government program worth $11.8 million which is designed to be a business focused initiative to improve the capacity and capability of the tourism and hospitality workforce.
It has been recognised by Government that the Australian tourism and hospitality sector is made up of a significant number of small and medium sized businesses which result in a range of unique challenges and constraints making traditional workforce development and training seem difficult for employers. The Program enables tourism and hospitality employers to access specific information about workforce development requirements for their business.
Workforce development includes, but is not limited to, human resource management practices such as recruitment, retention, compensation, career and succession planning, performance management, culture, communications, skills development, training, staff motivation and wellbeing. Workforce development has the ability to address current and long term workforce planning aspects.
How does the program work?
The program is built around a national network of 100 industry Skills Advisors who will take an informed approach to workforce development within individual businesses. The AHA nationally has 27 skills advisers, with 7 Skill Advisors allocated for Victoria. The program will target tourism and hospitality businesses in remote, regional, rural and major population centers and include the Tourism 2020 ‘hotspots’ which includes Mornington Peninsula and Phillip Island..
What do I get out of it as an employer?
Employers that engage in the Program will receive a free workforce diagnostic report. The report will assist employers in identifying issues, and developing their workforce. The report will also make reference to current government funded programs that best align to their workforce business needs.
How to apply?
For employers interested in applying for the Program please contact the AHA (Vic) to discuss your eligibility. Eligible business must complete an ‘Expression of Interest Form’ to register for the program – for a copy of the Expression of Interest Form please contact the AHA (Vic) or go to the Workforce Futures website at www.workforcefutures.com.au or online registration at: http://www.qlbs.com/qonline/ssabusinessreadiness/Default.aspx
June 7, 2013 at 3:26 pm | General | No comment
The 2012/2013 marketing activity for T-QUAL commenced on 24 October 2012. Activity to date includes consumer advertising, industry communications, and media relations. Tourism Australia, who is responsible for the marketing and promotion of T-QUAL have compiled a report on the current marketing activity.
This report provides an update on the status of this activity in the period from 16 December 2012 to 15 January 2013. Key highlights include:
· 29,478 unique visitors to TripAdvisor micro site (109% of campaign KPI of 27,000)
· Over 5,900 accredited products listed on the TripAdvisor micro site
· Three print advertorials published with the next one due for publishing on 17 February
· Blogger proposals for the T-QUAL Tick Race distributed with follow up meetings being arranged for three of them
February 25, 2013 at 1:33 pm | General | No comment
Tourism Australia is our countries national tourism organisation which is responsible for attracting international visitors and encouraging Australians to travel domestically.
Many tourism businesses often forget to ensure they are keeping up to date with Tourism Australia activities and fail to make the most of the range of initiative and opportunities they have in place.
We have listed some of the ways that you can work with Tourism Australia:
- Subscribe to Essentials, Tourism Australia’s free weekly email newsletter – especially as this is the way you will find out about special industry offers and opportunities
- Become familiar with the industry website – it has a range of useful information for all tourism businesses
- Attend their free industry briefings – the next one in Melbourne is on Tuesday March 26th
- Access their range of valuable toolkits. Topics include Planning for Inbound Success and How to Generate Publicity
- Keep up to date on trends and insights within the industry via their Insight Files
- Make the most out of their range of research available including data on Visitor Arrivals, International Visitors, Market Profiles and more
- Get involved with Tourism Australia’s public relations activities – you should be sending them Media Releases from your business on newsworthy updates
- Visit and post on Tourism Australia’s Facebook page. They feature the best posts/images of Australian experiences every Friday
- Make sure your listings on the Australian Tourism Data Warehouse is up to date – this feeds directly into the Australia.com website. (Contact email@example.com to get listed)
If you are an established business and would like to work with Tourism Australia, the Business Development Managers are often your best contact point for information about Tourism Australia’s activities, events, research, and marketing opportunities.
The Victorian Busienss Development Manager is:
Business Development Manager
Tourism Australia – SA, TAS, VIC, WA
Direct: 02 9361 1717
February 25, 2013 at 1:21 pm | General | No comment
2500 tourism and hospitality businesses throughout Australia will be able to undertake a comprehensive business analysis leading to a Workforce Development Plan, thanks to a new Workforce Development initiative.
With funding provided through both industry contribution and from government (through the National Workforce Development Fund) this new Workforce Development Initiative, to be known as Workfoce Futures, will really strengthen the nations tourism and hospitality industry.
Managed by Service Skills Australia (SSA) businesses will collaborate with an industry Skills Advisor to develop a plan that strategically responds to identified workforce issues impacting upon the business’s performance.
The initiative is built around a national network of 100 industry Skills Advisors whose engagement facilitates an informed approach to target skills development within businesses.
The Skills Advisory Network whilst targeting tourism and hospitality businesses in remote, regional, rural and major population centres, also ensures the inclusion of businesses within the 8 Tourism 2020 “hotspots”.
Workforce Futures is now “open for business”, and thanks to our network partners 100 Skills Advisors are resourced, trained and on the ground ready to engage with tourism and hospitality businesses across the country. Any tourism, travel and hospitality business can apply to participate as long as they meet the criteria:
- Business has a current Australian Business Number (ABN)
- Business has a written Business Plan
- Business has been trading for at least 12 months
- At least 25% of business activity is directly related to tourism and/or hospitality
- Willingness and capacity to actively participate in the Program (17.5 hours across a 6 month block)
For further information on the project visit www.workforcefutures.com.au or contact Stephen Ollerenshaw Program Manager, Service Skills Australia 02 82431200. If you would like to register for Workforce Futures please follow this link – Registrations
February 25, 2013 at 12:17 pm | General | No comment
An improtant message from Tourism Victoria and Destination Melborune:
Tourism Victoria and Destination Melbourne would like to notify operators about a letter and invoice that is currently circulating in Victoria.
It has come to our attention that some Victorian tourism operators are receiving letters from victourism.com.au, together with an invoice asking for payment of a 12 month listing on a Vic Tourism site.
victourism.com.au and Vic Tourism are not related in any way to Tourism Victoria.
The letter from Vic Tourism is not from Tourism Victoria nor does Tourism Victoria ever send Tax Invoices for visitvictoria.com listings by mail.
If you have any questions regarding the scam or have received a letter please contact the visitvictoria.com Support Desk on 1300 306 366 or via firstname.lastname@example.org.
January 25, 2013 at 11:52 am | General | No comment
Please find below a message from Destination Gippsland:
Dear Tourism Colleague,
Fire activity has affected the areas near Aberfeldy and Glenmaggie and has resulted in closures to the southern section of the Alpine National Park and Avon Wilderness.
We are aware that this fire activity has the potential to impact tourism business. It is now an important time for us to work together to let potential visitors know that Gippsland is open for business, and to convey positive and factual messages about holidaying in our region.
January 25, 2013 at 11:37 am | General | No comment
As many of you will have heard Service Skills Victoria, which has overseen ATAP for many years now, ceased all operations as of December 31st 2013. For ATAPs day to day operations, this has not had a great impact. We are still located in the same office – Level 2, 10-16 Queen Street Melbourne, and we continue to work with and accredit tourism businesses – in a sense its business as usual.
The closure of the SSV office has resulted in some staff changes. Ian Nicolson, who has been the CEO of ATAPs Victorian Office for over 5 years, has moved onto a new and exciting role as Head, Regional Development, Singapore for William Angliss Institute. He remains passionate about accreditation and will continue to participate in discussions at a national level on the future direction of accreditation. We are sure he will strive in his new role and we wish him all the best.
Following his departure, Erin McLeod has stepped up to the role of Executive Officer and Annika Hoffmann is now working full time as Accreditation Officer. We both look forward to working with you all over the next 12 months and beyond.
January 25, 2013 at 11:15 am | General | No comment
On November 25th, 2012, ATAP teamed with T-QUAL to run 4 page print advertorial in the in Sunday Magazine, QWeekend and Sunday Times Magazine which are distributed in NSW, VIC, QLD and WA. The total circulation for these magazines were 1,672,889.
This was a great opportunity for ATAP to promote its accreditation message whilst promoting our ‘tick’. Various operators throughout the country, who have agreed to the T-QUAL sub licence with ATAP, were picked to participate with a listing.
So see a copy of the feature please click here
November 30, 2012 at 8:16 am | General | No comment
There have been some very exciting developments with the T-QUAL marketing over the past few months which has seen some very pleasing results within T-QUALs consumer marketing campaign. Key highlights including:
- Over 10,000 unique visitors to the T-QUAL micro site on TripAdvisor
- 2.8 million sponsored links displayed on Google
- Two print advertorials completed (published on 4 and 25 November)
- T-QUAL content included at over 11 industry events
To read the full report please open the Marketing Update for November 2012
Dont forget that if you want to be a part of the T-QUAL marketing opportunities you must ensure that you have agreed to the T-QUAL sub licence. This can be done when submitting your annual renewal, three yearly review or you can contact the office on (03) 9620 4199 for a copy.