Victorian Tourism Destinations

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Around the Traps with ATAP

ATAP Victoria Newsletter – March 2014

In the March addition of the Around the Traps with ATAP:

TQUAL Marketing Update

Tourism Victoria – visitvictoria discount reminder

VTIC Event – ACCC Travel and Accommodation Industry Briefing and Tourism Awards Workshops

ACA Event – Child Protection Training


TQUAL Marketing Update

T-QUAL’s Q Factor campaign is the latest consumer marketing campaign, even though it is only in it’s third month the Q Factor campaign has already given some of our businesses within Victoria an opportunity to showcase the wonderful ATAP tourism product we have.

In February in particular the Australian Wine Tour Co featured in a famil opportunity with Escape Lounge in a “T-QUAL Tick Guide to a weekend in Melbourne” story and “One fine Melbourne Weekend” which also included Eureka Skydeck and Melbourne by Bike.

Click here to read the article.

12 Apostles Helicopters was also included in the Top 5 Scenic Flights article – click here to view.

Tourism Victoria – Get a $150 discount off listings! 

ATAP accredited businesses receive a big $150 discount off the Standard Listing fee for a listing. ATAP businesses only pay $100 per year. is Tourism Victoria’s official consumer website. This website receives over 8.5 million visitors a year and is the call to action for all of Tourism Victoria’s marketing activities.

Business listings on are an essential marketing tool to boost online exposure and Search Engine Optimisation (SEO) for your business.

Enter your details once and your listing will appear on approximately 50 other websites including and via the Australian Tourism Data Warehouse (ATDW).

Go to to create your listing.

VTIC – Consumer Law and how it applies to tourism

VTIC are hosting Dr Michael Schaper, Deputy Chairman of the Australian Competition and Consumer Commission, will discuss the Australian Consumer Law and how it applies to the accommodation and travel sector. He’ll also explain recently-published guidelines on these – and many other – issues relating to our consumer and competition laws.

This information will help you addresses common issues, including:
  • Online bookings
  • Holiday deals and group buying
  • Online reviews – both negative and ‘false positive’
  • Telemarketing sales
  • Representations and expectations of holiday accommodation
  • Component pricing
  • Contracts and receipts
  • Cancellations

VTIC are also running Tourism Award Workshops in Trarlagon and Melbourne on the 20th and 21st March respectively, please click here for more information on the workshops.

ACA – Child Protection Training

The Australian Camps Association, in conjunction with ChildWise are conducting workshops – “This workshop provides participants with vital knowledge and skills to build a child safe organisation and environment through the development and implementation of child protection policies, codes of conduct, child safe recruitment and selection practices, and managing complaints and concerns of abuse. This workshop contributes to any organisations aims to meet their duty of care obligations to provide a child safe environment.”

The workshop details are listed below:

Date: Tuesday April 22nd

Venue: UCA Head office 130 Lt Collins St Melbourne

Time: 9.30am till 4.30pm

Cost: $100 (+ GST) for ACA Members & $150 (+GST) for Non-Members

For further information click here.



ATAP January 2014

Profile: Shizuka Ryokan japanese country spa & wellness retreat

Shizuka Ryokan is situated in the picturesque region of Daylesford & Macedon Ranges. A region bursting with incredible spa and wellness experiences, it would be easy for a business to rely on the region’s reputation to generate business. Peter and Margaret McConvill however prefer to place a high degree of importance on quality hospitality, a strong service culture and uniqueness to attract consumers.

Shizuka Ryokan is one of the very few authentic style inn’s located in Australia, nationally and internationally well-known due to their inclusion in various media formats including TV Tokyo’s “World Business Satellite, Australian “Marie Clare Magazine” and various major travel lifestyle magazines within Australia.

It has been an exciting few months for Peter and Margaret, in November 2013 Shizuka Ryokan were awarded the winners in the Health and Wellbeing Tourism category at the Victorian Tourism Awards and were runners up in the Hosted Accommodation category. Peter values the award and believes it provides credible recognition for not only their high quality product offering but is a reward for their staff’s hard work and dedication.

Shizuka Ryokan have been an Australian Tourism Accreditation Program(ATAP) participant since February 2005 and attests the program in providing guidance in assisting business performance, reviewing areas that require extra attention, efficiency and continuous improvement.

ATAP love to see the business actively participating in their region and understanding how they can have an impact on potential visitation. Shizuka Ryokan is a business that is always looking to improve and are utilising the ATAP program the way it was meant to be.

For businesses considering entering the awards for the first time, Peter and Margaret have the following advice for their tourism colleagues:

Use the (awards) process to look very broadly at your business in a wider view than simply the day-to-day functions that usually take all our attention. You will indeed improve your business simply by engaging actively in the award process, regardless of the final outcome at the end-of-year ceremony.”

More information on Shizuka Ryokan Japanese Country Spa & Wellness can be found on their website:

Grampians Region Update

As we all know the Grampians Regions was affected by bushfire this summer season. Operators and Visitors are reminded that Halls Gap and the Grampians National Park are open for business.

The township and the majority of the National Park were not affected by the recent fires and tourists are encouraged to support the local community.

Many sections of the park have now been reopened and there is plenty to see and do in the area.

For more information on activities and attractions drop in to the Halls Gap Visitor Information Centre, located at Brambuk – The National Park and Cultural Centre, between 9am and 5pm or call 1800 065 599

TQUAL Update

Tourism Australia will be launching their new TQUAL marketing campaign in the coming weeks. This campaign will be centred around the ‘Unique personalities’ of tourism. The Australian Wine Tour Company have been selected to be a part of this campaign. For more information click here.

Australian Tourism Awards

The Australian Tourism Awards are being held on Friday 7th February at Luna Park in Sydney. We have a large Victorian contingent with a number of the nominees being ATAP accredited. Everyone at ATAP Victoria wish the following businesses the very best of luck:

Peninsula Hot Springs – Best Tourist Attraction Category

Leisure Options – Specialised Tourism Services Category

Frankston Visitor Information Centre – Visitor Information Centre Category

Fowles Wine – Tourism Wineries, Distilleries and Boutique Breweries Category


Finally ATAP Victoria wish all operators and industry colleagues a very happy new year, we hope 2014 is gearing up to be an amazing year for all.



December Newsletter

TQUAL_logo-186x101T-QUAL Tick Micro Site relaunched on TripAdvisor

The T-QUAL Tick micro site re-launched on TripAdvisor this week, spearheading the 2014 consumer marketing campaign for T-QUAL Accreditation. The updated site showcases 6,200 T-QUAL endorsed products, with consumer reviews now included in their T-QUAL Tick of quality assurance. TripAdvisor was chosen as the T-QUAL Tick’s main advertising channel as it is both the most popular travel planning site with the target market of families, and the most successful digital channel from the 2013 campaign. The site will be supported by behavioural targeted advertising, search engine marketing and PR activities. Learn more about marketing T-QUAL Accreditation.

Victoria Regional Tourism Strategy 2013-2016

Victorian Minister for Tourism Louise Asher launched Victoria’s Regional Tourism Strategy 2013-2016 today at the Puffing Billy tourist attraction in Emerald. Minister Asher joined with Member for Gembrook, Brad Battin to launch the strategy, which aims to help stimulate tourism in regional Victoria. It will be implemented by Tourism Victoria in partnership with Regional Tourism Boards, local government, industry and other stakeholders through five overarching policy areas. Find out more.

Victorian Tourism Awards

ATAP would like to congratulate all tourism award winners, we will be profiling the some of the winners from last months tourism awards. Stay tuned…

Christmas Break

From all the staff at the Australian Tourism Accreditation Program Victoria we thank you all for your continued support of the program. 2013 has been a big year and 2014 is already gearing up to be much bigger. We hope you have a fantastic Christmas and New Year.

Annika is heading off on leave at the end of the week and I will be here until Christmas Eve. We will be back on deck on Monday 6th January 2014. If during that time you need assistance, please don’t hesitate to contact me on my mobile 0434 605 175 or email

Seasons Greetings,

ATAP Victoria



October/November Newsletter

CAE Course – Running a Bed and Breakfast

Hosted Accommodation Australia Ltd has been invited to conduct the ‘Running a Bed and Breakfast’ course at the Centre for Adult Education (CAE) in Melbourne. The course presenter, Liz Pryor, Executive Officer of HAA, has extensive experience in assisting aspiring bed and breakfast operators. HAA’s comprehensive Guide to Establishing and Managing an Accommodation Business in Australia will be provided as the course notes.

Topics covered will include an overview of the tourism industry; business and marketing plans; mandatory compliance issues and insurance; setting up and maintaining the business; hosting guests; tariff setting, cancellation policies and working within Australian Consumer Law; and marketing. The emphasis will be on achieving a quality tourism business.

The next course will be held on Saturday 16 November 2013. For registration and future course dates visit and search for ‘Bed and Breakfast’. For full information please contact Liz Pryor at

New Resources for Businesses looking to get China Ready

Tourism Research Australia (TRA), in consultation with Tourism Australia and ATEC, has developed a suite of online resources to help Australian tourism operators better engage with Asia. The tools come in response to a recent Tourism Research Australia report, which found Australian tourism businesses need more knowledge, resources and motivation to capitalize on the economic potential of the five key markets of China, India, Japan, Indonesia and South Korea. The research also highlighted other potential strategies, to be detailed in a TRA report due for release in November 2013. Growth from Asia is expected to account for more than half of the total growth in international arrivals to Australia between now and 2023.

Victoria to review Visitor Information Centre Guidelines

ATAP Victoria, in consultation with industry will be reviewing the Visitor Information Centre Guidelines to ensure that the guidelines reflect the requirements of industry and the visitors. A feedback form has been sent to all Visitor Information Centres, however if you are yet to receive it and would like to provide feedback on the current guidelines, please email Krystle – krystle.williams@atapvic,

Victorian Tourism Awards

General tickets for this years RACV Victorian Tourism Awards (VTA) Gala Ceremony being held at Melbourne Convention Exhibition Centre (MCEC) are now on sale.

Date:  Monday 11 November 2013
Venue:  Melbourne Convention Exhibiton Centre (MCEC) – Hilton Melbourne South Wharf end of the complex
Time:  6.00pm onwards
Dress Code:  Black Tie

ATAP Victoria wishes all entrants all the very best and we look forward to seeing everyone there.



Tourism and hospitality employers can still access free tailored workforce development advice through the Workforce Future Porgram. The Program is a new Workforce Development government program worth $11.8 million which is designed to be a business focused initiative to improve the capacity and capability of the tourism and hospitality workforce.

It has been recognised by Government that the Australian tourism and hospitality sector is made up of a significant number of small and medium sized businesses which result in a range of unique challenges and constraints making traditional workforce development and training seem difficult for employers. The Program enables tourism and hospitality employers to access specific information about workforce development requirements for their business.
Workforce development includes, but is not limited to, human resource management practices such as recruitment, retention, compensation, career and succession planning, performance management, culture, communications, skills development, training, staff motivation and wellbeing. Workforce development has the ability to address current and long term workforce planning aspects.

How does the program work?

The program is built around a national network of 100 industry Skills Advisors who will take an informed approach to workforce development within individual businesses.  The AHA nationally has 27 skills advisers, with 7 Skill Advisors allocated for Victoria. The program will target tourism and hospitality businesses in remote, regional, rural and major population centers and include the Tourism 2020 ‘hotspots’ which includes Mornington Peninsula and Phillip Island..

What do I get out of it as an employer?

Employers that engage in the Program will receive a free workforce diagnostic report.  The report will assist employers in identifying issues, and developing their workforce.  The report will also make reference to current government funded programs that best align to their workforce business needs.

How to apply?

For employers interested in applying for the Program please contact the AHA (Vic) to discuss your eligibility. Eligible business must complete an ‘Expression of Interest Form’ to register for the program – for a copy of the Expression of Interest Form please contact the AHA (Vic) or go to the Workforce Futures website at or online registration at:


T-QUAL Marketing Campaign Update

The 2012/2013 marketing activity for T-QUAL commenced on 24 October 2012. Activity to date includes consumer advertising, industry communications, and media relations. Tourism Australia, who is responsible for the marketing and promotion of T-QUAL have compiled a report on the current marketing activity.

This report provides an update on the status of this activity in the period from 16 December 2012 to 15 January 2013. Key highlights include:
·         29,478 unique visitors to TripAdvisor micro site  (109% of campaign KPI of 27,000)
·         Over 5,900 accredited products listed on the TripAdvisor micro site
·         Three print advertorials published with the next one due for publishing on 17 February
·         Blogger proposals for the T-QUAL Tick Race distributed with follow up meetings being arranged for three of them

To read the report please click here


Tourism Australia – How to work with the National Tourism Organisation

Tourism Australia is our countries national tourism organisation which is responsible for attracting international visitors and encouraging Australians to travel domestically.

Many tourism businesses often forget to ensure they are keeping up to date with Tourism Australia activities and fail to make the most of the range of initiative and opportunities they have in place.

We have listed some of the ways that you can work with Tourism Australia:

If you are an established business and would like to work with Tourism Australia, the Business Development Managers are often your best contact point for information about Tourism Australia’s activities, events, research, and marketing opportunities.

The Victorian Busienss Development Manager is:

Kate Dale
Business Development Manager
Tourism Australia – SA, TAS, VIC, WA
Direct: 02 9361 1717


Workforce Futures: Exciting Initiative for Tourism Businesses

2500 tourism and hospitality businesses throughout Australia will be able to undertake a comprehensive business analysis leading to a Workforce Development Plan, thanks to a new Workforce Development initiative.

With funding provided through both industry contribution and from government (through the National Workforce Development Fund) this new Workforce Development Initiative, to be known as Workfoce Futures, will really strengthen the nations tourism and hospitality industry.

Managed by Service Skills Australia (SSA) businesses will collaborate with an industry Skills Advisor to develop a plan that strategically responds to identified workforce issues impacting upon the business’s performance.

The initiative is built around a national network of 100 industry Skills Advisors whose engagement facilitates an informed approach to target skills development within businesses.

The Skills Advisory Network whilst targeting tourism and hospitality businesses in remote, regional, rural and major population centres, also ensures the inclusion of businesses within the 8 Tourism 2020 “hotspots”.

Workforce Futures is now “open for business”, and thanks to our network partners 100 Skills Advisors are resourced, trained and on the ground ready to engage with tourism and hospitality businesses across the country. Any tourism, travel and hospitality business can apply to participate as long as they meet the criteria:

For further information on the project visit or contact Stephen Ollerenshaw Program Manager, Service Skills Australia 02 82431200. If you would like to register for Workforce Futures please follow this link – Registrations


Important Notice to all Operators – Be Careful

An improtant message from Tourism Victoria and Destination Melborune:

Tourism Victoria and Destination Melbourne would like to notify operators about a letter and invoice that is currently circulating in Victoria.

It has come to our attention that some Victorian tourism operators are receiving letters from, together with an invoice asking for payment of a 12 month listing on a Vic Tourism site.
and Vic Tourism are not related in any way to Tourism Victoria.

The letter from Vic Tourism is not from Tourism Victoria nor does Tourism Victoria ever send Tax Invoices for listings by mail.

If you have any questions regarding the scam or have received a letter please contact the Support Desk on 1300 306 366 or via



Please find below a message from Destination Gippsland:

Dear Tourism Colleague,

Fire activity has affected the areas near Aberfeldy and Glenmaggie and has resulted in closures to the southern section of the Alpine National Park and Avon Wilderness.
We are aware that this fire activity has the potential to impact tourism business. It is now an important time for us to work together to let potential visitors know that Gippsland is open for business, and to convey positive and factual messages about holidaying in our region.

To read on how you can assit in conveying positive and factual messages please click here


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