Victorian Tourism Destinations

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Around the Traps with ATAP

Media Release from ATAP Ltd

The announcement today that both the peak industry bodies of the NSW Business Chamber (Tourism Industry division) and Queensland Tourism Industry Council have committed to joining ATAP marks a historical juncture for tourism in Australia.

For the first time, all the States across Australia will now provide a standardised online, quality business accreditation program to help a wide range of businesses grow across the nation’s visitor economy.

Accreditation provides customers with an assurance that participating businesses are committed to professionalism both in business operations and delivery of service. The Standard defines the core business activities and good business practices required by a tourism enterprise to successfully gain Accreditation.

ATAP Ltd Chairman Evan Hall said “ATAP is the only program available to all types of businesses operating in the visitor economy ranging from boutique accommodation to 4WD tours, cafés, zoos and retail shops.” said Mr Hall.

This is an important opportunity for operators in NSW and Queensland to add to the growing list of more than 4,000 accredited tourism businesses across Australia, many of which are located in regional and remote areas.

“ATAP is a practical business development process that complements our role at the NSW Business Chamber in providing SME’s with the tools to achieve market competitiveness and forge customer loyalty and repeat business.” remarked Dean Gorddard the Executive Manager, Tourism.

‘’In an age of peer to peer reviews which arguably provide consumers with a subjective commentary, we believe it is important to provide a balanced approach in Queensland to inform our visitors and support our tourism operators in making qualified choices.” said Daniel Gschwind, CEO at Queensland Tourism Industry Council.

The success of the equivalent scheme called Qualmark in New Zealand, further demonstrates the benefits for customers and tourism business alike. Qualmark rated or endorsed businesses in New Zealand receive on average four times more direct leads from the national tourism organisation. Furthermore, independent research shows there is more than 92% satisfaction rate for people who use Qualmark accommodation providers.

The Board of ATAP is looking forward to working with Federal and State Governments to advance tourism quality across the country and strengthen Australia’s competiveness.



Award Winning Tourism Buisness for Sale

Shizuka Ryokan Japanese Country Spa and Wellness Retreat is currently up for sale.

If you are interested in owning this multiple award winning and accredited tourism business and would like to know more please visit this site

The sale includes the successful business and freehold property, incorporating;


Nationally consistent fee structure

The formalisation of ATAP Ltd and the need to be consistent nationally has led to a review of the current structure for the annual accreditation fee. A national fee structure has been determined by ATAP Ltd and we will introduce this change in Victoria at the start of the 2015-2015 Financial Year.

The way in which the annual fee is calculated will remain the same (based on the number of full time equivalent staff) however there is a change in the categories e.g. currently the lowest category is 2 or less staff, this will go up to 3 or less. There has also been some adjustments to the amount paid with some categories paying less than they currently do, and some categories paying slightly more. To assist with your budgeting a copy of the proposed fees for general accredaition can be found here.



ATAP national Website

Another project that came from the ATAP Ltd Planning Day is work on a national consumer focused website that will strive to promote accredited products to the visitor in a clearer, more seamless manner in which it is currently done.

This website will draw data from the ATDW where able, and will become the call to action in marketing activities for all current ATAP licensees, which means that accredited operators throughout Australia will benefit from marketing activities done in other states.

We will keep you updated as the website becomes up and running.


Consistency in use of the tick logo

One of the projects that came from the recent ATAP Ltd Planning Day is the reassessment of the ATAP ‘tick’ logo.

There are many variations of the logo used throughout Australia and ATAP Ltd, as the trademark owners, wanted to provide some consistency in which version is used.

As a result, we have now been supplied with a confirmation of which version is to be used. The logo (pictured below) will be sent to each operator electronically at the time of their successfully completed renewal/review.

ATAP 'Tick' logo

ATAP ‘Tick’ logo

If you would like a copy earlier than that please email our office on and we can send it out to you. The marketing material we send out to accredited businesses will be updated over time to reflect this version of the logo.




VTIC, MCB & DML Industry Christmas Party 2014

The  Victoria Tourism Industry Council, Melbourne Convention Bureau and Destination Melbourne are joining forces again for the Industry Christmas Party in 2014.

Wednesday, 26 November 2014 – 6:00pm at Ms Collins, 425 Collins St, Melbourne

Ms Collins is one of Melbourne’s hottest new venues and will be the backdrop for this year’s Victorian Tourism Industry Christmas Party.

The end of year celebration is the perfect place to network and reflect on the year that was 2014.

Replicating Melbourne’s chic and cultural design, Ms Collins is an intersection of food, music and art, and showcases four of Melbourne’s most celebrated chefs, Jaques Reymond (Huxtable), Paul Wilson (Icebergs), and Riccardo Momenso (Valentino).

Numbers are limited, so get in quick to secure your ticket, and join your industry colleagues for a night of fun, networking and entertainment.

RSVP: Wednesday 19 November 2014

VTIC or MCB Members: $72 (inc GST)

Non Members: $110 (inc GST)

Dress: Smart Casual

Address: 425 Collins Street, Melbourne

For more information visit the VTIC website


Note From Tourism Victoria RE: listings

Please see below a note from Tourism Victoria regarding listings on

Dear Operator,

Tourism Victoria would like to notify you about an email and invoice that is currently circulating in Victoria.

It has come to our attention that some Victorian tourism operators are receiving an email from, together with an invoice asking for payment of a 12 month listing on a Vic Tourism site. and Vic Tourism are not related in any way to Tourism Victoria.

The email from Vic Tourism is not from Tourism Victoria nor does Tourism Victoria ever send Tax Invoices for listings by email. Tourism operators pay for listings directly through our website

Tourism Victoria recommends business owners should not pay any invoice that they are not sure about, or any invoice where they have not received a product or service.

If you require any further information please contact the visitvictoria Support Desk.

Kind regards, Support Desk
P: 1300 306 366 | E: 


Australian Camp Association Open Day and Social Media Training

The Australian Camps Association (ACA) are having an Open Day at Camp Munyung where they want to share experiences, knowledge and ideas between Camp and Adventure Activity Providers.

The Open Day will be held on 18th December from 9.30am-3.30pm at YMCA Camp Manyung.

The ACA have also arranged for Chatterbox Marketing to conduct a 3hr social media workshop in the morning.

For more information please follow this link.


Congratulations to Habitat HQ

In other awards news, ATAP would like to congratulate Habitat HQ who was awarded ’2014 Business of the Year‘ at the CitiPower Port Phillip Business Excellence Awards, held on 22nd October 2014.

In addition Habitat HQ was also awarded winner in the category of Environmental Leadership and was a finalist in the Tourism category.

The CitiPower Port Phillip Business Excellence Awards celebrate the innovative spirit, leadership and excellence of the 17,000 businesses across the City of Port Philip.

Habitat HQ is a 4.5 star backpacker hostel and budget traveller accommodation property located in beachside St Kilda. The modern and sustainable facilities, warm friendly staff and the grassroots culture create a relaxed environment making all guests feel right at home.


2014 RACV Victorian Tourism Awards

ATAP would like to congratulate all the winners and finalists at the RACV Victorian Tourism Awards Gala held on Monday 27 October at the Melbourne Convention and Exhibition Centre.

We would especially like to congratulate all of our accredited winners, finalists and those who took the commitment and time to make a submission into the awards on on their success. It is great to see recognition to businesses for the outstanding contribution they make to our states tourism industry.

We would specifically like to acknowledge the following accredited businesses:

A full list of the winners and finalists can be found on the VTA website.



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