We wanted to remind accredited businesses that they can now get access to the TQUAL Mark which is currently being promoted by Tourism Australia. You should have received an email from ATAP with instructions on how to get access to the TQUAL mark.
To recap, the Federal Government has recently launched a National Tourism Accreditation Framework (NTAF). NTAF endeavours to set national standards for accreditation programs operating in Australia by providing an umbrella framework. They have introduced a symbol of quality known as the TQUAL mark that can be used by operators that have been awarded accreditation by a NTAF approved program.
ATAP is the first accreditation program to be approved under the new framework. As we already met the high standards set in this framework there is no additional requirements for our businesses but by maintaining your ATAP status you become a NTAF approved operator and will get access to co-brand the TQUAL mark with the already well established ATAP brand.
As a NTAF approved operator, you will benefit from:
- The Australian Government’s investment $5.5 million in the NTAF, with a large proportion of this going into national and global marketing by Tourism Australia;
- Co-branding with the NTAF’s national symbol of quality, the TQUAL mark;
- Promotion of the TQUAL mark to consumers that will increase the visibility of your business and highlight your commitment to quality; and
- Preferential listing on Australia.com and on your State or Territory Tourism Organisation’s website
To get access to the TQUAL mark you will need to agree to the sub-licence. If you have not received the sub-licence or would like further information, please do not hesitate to contact ATAP on (03) 9620 4199 or email@example.com.